About the Project

Brief Overview
A Swedish restaurant that serves home cooked food. Hand rolled meatballs with mashed potato and brown sauce made from scratch.

Brand Name
Tre Kronor or 3 Kronor ( Means Three Crowns )
Target Audience
Young male and female from 21-35 year old
Requirements
Look and Feel: Both restaurant and lounge
With a touch of Swedish and not screaming it out.
Color: Blue and yellow( but should work with black and white as well)

The feel of the restaurant:
Relaxed (we don’t want to be a strict restaurant but with a new age feel to it)
Home( Swedish feel. but not screaming it out. )
Cool design ( the restaurant is newly renovated, with a stiff aluminum feel, not the feel we are after, we have to make i feel like home)

Concept:
Lunch ( like IKEA take a plate, eat, go back to work)
Dinner ( quick service, but more relaxed)
Lounge ( It’s beer/wine you make the money)

Tag line:
A small taste of Sweden
En smak bit av Sverige.

Results: