 5.10.04
:: Brand Managing
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Managing
your brand and strengthening your market position
is the key to success for any corporation.
 Read
more
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NCCCRP : The
National Community College Council for Research
and Planning
Aptos, California
: http://www.ncccrp.org
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I was called in to create brand identity and develop identity standards
and systems for NCCCRP (The National Community College Council for Research
and Planning).
The National Community College Council for Research and Planning
(NCCCRP) is the only national organization that exists exclusively to serve
institutional research and planning professionals in 2-year,
postsecondary educational institutions and other persons with a special interest in
community college research.
I had a chance to work directly with Jing Luan, Ph.D., President of
NCCCRP. With his vision and guidance of how NCCCRP's personality and essence
should be represented and with other information I'd gathered, I successfully
created the first round of prototypes. After the second round I came up
with total of 5 prototypes and presented all 5 logos to the NCCCRP Executive
Board. They liked all the logos and so decided to vote on the one that
they liked the most and the result is what you see here.
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