Idealpad was asked to donate our time and create a logo for a local business listing for Silicon Valley Pink Page.  The result is as follow.

Final logo.……………………………..Other concept

URL : Facebook Pink Pages

About the Project

Brief Overview

A Swedish restaurant that serves home cooked food. Hand rolled meatballs with mashed potato and brown sauce made from scratch.

Brand Name

Tre Kronor or 3 Kronor ( Means Three Crowns )

Target Audience

Young male and female from 21-35 year old

Requirements

Look and Feel: Both restaurant and lounge
With a touch of Swedish and not screaming it out.
Color: Blue and yellow( but should work with black and white as well)

The feel of the restaurant:
Relaxed (we don’t want to be a strict restaurant but with a new age feel to it)
Home( Swedish feel. but not screaming it out. )
Cool design ( the restaurant is newly renovated, with a stiff aluminum feel, not the feel we are after, we have to make i feel like home)

Concept:
Lunch ( like IKEA take a plate, eat, go back to work)
Dinner ( quick service, but more relaxed)
Lounge ( It’s beer/wine you make the money)

Tag line:
A small taste of Sweden
En smak bit av Sverige.

Results:

“You are what you drink” marketing ad campaign concept. This idea did not make it to the real world.
Photo by Patrick Phonsakkhwa

I was called in to create brand identity, signage and a new web site as well as a communications system for iTerra. iTerra Communications is a highly innovative design and manufacturing company specializing in high-speed electronic components in Palo Alto, California.

As I developed concepts for this client, I focused on two ideas; the essence of the word “terra” (a highly reflective mountainous region of a planet) and the frequency and amplitude of electromagnetic waves.

The client’s only requests were that the new identity should be visually appealing, memorable, practical, clean, professional and hi-tech. The new brand identity also had to be easy to implement across a range of applications, digital media, signage, banners, promotional literature, stationery and communication systems.

I was called in to create brand identity and develop identity standards and systems for NCCCRP (The National Community College Council for Research and Planning).

The National Community College Council for Research and Planning (NCCCRP) is the only national organization that exists exclusively to serve institutional research and planning professionals in 2-year, post secondary educational institutions and other persons with a special interest in community college research.

I had a chance to work directly with Jing Luan, Ph.D., President of NCCCRP. With his vision and guidance of how NCCCRP’s personality and essence should be represented and with other information I’d gathered, I successfully created the first round of prototypes. After the second round I came up with total of 5 prototypes and presented all 5 logos to the NCCCRP Executive Board. They liked all the logos and so decided to vote on the one that they liked the most and the result is what you see here.

In this project, fill a layer with cube and vary their texture and color to create a 3D mosaic effect. Using various blending of colors can create a very interesting mosaic texture.

Step 1

Create new a new file with 800×600 with black background by chose file, New (Ctrl/Command+N) from the menu bar to open the New dialog box. Set the Width to 800 pixels and Height to 600 pixels. Set the Resolution to 72 pixels/inch. Be sure to select White background. Click OK

Step 2

Fill Background layer with black using Paint Bucket Tool Choose Filter, Noise, Add noise from the menu bar to open the Noise dialog box. Check the Monochromatic box, check Distribution box, and then set the Amount to 100% and click OK to apply black and white noise to the Background layer.

Step 3

Create Mosaic Tiles by choosing Filter, Texture, Patchwork from the menu bar to open the Patchwork dialog box. Choose Square Size to 10 and Relief to 8 and click OK to fill the Background layer with uniform mosaic tiles.

Step 4

Create 3D effect to the tiles by choosing Filter, Stylize, Glowing Edges to open the Glowing Edges dialog box. Choose the setting shown below and click ok.

Step 5

Create a new layer (Shift+Ctrl/Command+N) make sure the foreground color is set to black. Using Paint Bucket Tool fill Layer 1 with black. Then Choose Filter, Render, Difference Clouds from the menu and fill Layer 1 with a cloud pattern.

Open the later Style drop-down list from the upper-left corner of the Layer palette, and click Overlay to apply Layer 1 to Background.

Step 6

Click Layers from the menu bar, New Adjustment Layer, the Gradient Map. The Gradient Map Dialog box will open. Double click on the Gradient Bar ( Under Gradient used for Gray-scale Mapping text ) to open the Gradient Editor dialog box

Click the first gradient preset in the Preset area, then create 3 more colors by clicking under the gradient bar. Then double click on the second stop color and select red, then double click on the third stop and select orange and so on. Once you are done click Ok on the Gradient Editor, then OK on Gradient Map and you are done.

Step 7

Final look

Capcom USA, Inc. is one of the most respected gaming companies in the US and Japan. Each year Capcom participates in the Electronic Entertainment Expo to showcase their newly released and current games and to promote upcoming games.

Our client was looking to create an interactive press kit to promote upcoming games and to showcase screen shots and game information.

I was called in to create this interactive press kit. Using Flash technology, I created an interactive Flash CD, which featured over 10 upcoming games.

The CD included game information, screen shots, print quality graphics and logos as well as press releases and contact information. The CD project was a success with over 1,000 copies of the CD circulating at the Electronic Entertainment Expo.