Project : iTerra Communications Brand Identity Development
Client : iTerra Communications
Location : Palo Alto, California
URL : http://www.iterrac.com

I was called in to create brand identity, signage and a new web site as well as a communications system for iTerra. iTerra Communications is a highly innovative design and manufacturing company specializing in high-speed electronic components in Palo Alto, California.

As I developed concepts for this client, I focused on two ideas; the essence of the word “terra” (a highly reflective mountainous region of a planet) and the frequency and amplitude of electromagnetic waves.

The client’s only requests were that the new identity should be visually appealing, memorable, practical, clean, professional and hi-tech. The new brand identity also had to be easy to implement across a range of applications, digital media, signage, banners, promotional literature, stationery and communication systems.