Welcome to IdealPad.com
Jan 12th
IdealPad is the online portfolio of Patrick Phonsakkhwa, Web Design Ninja by night and Web Development Samurai by day based in San Jose, CA USA. I specialize in graphic design, branding, logos, corporate identity, online marketing, e-commerce, (X)HTML/CSS, CMS WordPress, Drupal, Flash, JavaScript, Ajax, MySQL, ASP, PHP, CakePHP, CodeIgniter, Zend Framework and more. I am very creative and also technical with more than 7 years in design and 4 years in programing . More >
Articles: The key for a successful brand for any corporation.
Jan 8th
Managing your brand and strengthening your market position is the key to success for any corporation.
Brand management overview
Brand management process starts with a deep understanding of consumer and competitor. It is very important to establish a common brand management vocabulary in your organization.
This will help your employees, clients, consumers, vendors, partners and other organizations communicate with fewer misunderstandings and more important, it will help communicate and reinforce key brand management principles. By agree on one set of terms will help organize and simplify the brand architecture. More >
Tutorial : Cube Mosaic
Apr 10th
Introduction : Cube Mosaic
Difficulty : Easy
In this project, fill a layer with cube and vary their texture and color to create a 3D mosaic effect. Using various blending of colors can create a very interesting mosaic texture.
Step 1
Create new a new file with 800×600 with black background by chose file, New (Ctrl/Command+N) from the menu bar to open the New dialog box. Set the Width to 800 pixels and Height to 600 pixels. Set the Resolution to 72 pixels/inch. Be sure to select White background. Click OK
Step 2
Fill Background layer with black using Paint Bucket Tool 
Choose Filter, Noise, Add noise from the menu bar to open the Noise dialog box. Check the Monochromatic box, check Distribution box, and then set the Amount to 100% and click OK to apply black and white noise to the Background layer. More >
Project : iTerra Logo
Apr 12th
Project : iTerra Communications Brand Identity Development
Client : iTerra Communications
Location : Palo Alto, California
URL : http://www.iterrac.com
I was called in to create brand identity, signage and a new web site as well as a communications system for iTerra. iTerra Communications is a highly innovative design and manufacturing company specializing in high-speed electronic components in Palo Alto, California.
As I developed concepts for this client, I focused on two ideas; the essence of the word “terra” (a highly reflective mountainous region of a planet) and the frequency and amplitude of electromagnetic waves.
The client’s only requests were that the new identity should be visually appealing, memorable, practical, clean, professional and hi-tech. The new brand identity also had to be easy to implement across a range of applications, digital media, signage, banners, promotional literature, stationery and communication systems.
Project : You are what you drink
Apr 12th
Case Study : Starbucks Coffee
Project : MAGAZINE LAYOUT MARKETING CAMPAIGN CONCEPT
“You are what you drink” marketing ad campaign concept. This idea did not make it to the real world.
Photo by Patrick Phonsakkhwa
Project : Capcom E3 Interactive Press Kit
Jan 12th
Project : E3 Interactive Press Kit CD Project
Client : Capcom USA, Inc.
Location : Sunnyvale, California
URL : http://www.capcom.com
Capcom USA, Inc. is one of the most respected gaming companies in the US and Japan. Each year Capcom participates in the Electronic Entertainment Expo to showcase their newly released and current games and to promote upcoming games.
Our client was looking to create an interactive press kit to promote upcoming games and to showcase screen shots and game information.
I was called in to create this interactive press kit. Using Flash technology, I created an interactive Flash CD, which featured over 10 upcoming games.
The CD included game information, screen shots, print quality graphics and logos as well as press releases and contact information. The CD project was a success with over 1,000 copies of the CD circulating at the Electronic Entertainment Expo.
Project : Idealpad Interactive
Apr 12th
Project : Ideal Pad Interactive site ( In production )
Location : San Jose, California
I created this site to showcase my flash and digital photo manipulation skills. Each object was taken one by one with the same light source then carefully masked and cleaned up. I created the background by using a photograph of a cement floor and then adding stains to create realism and texture.
The final process involved stacking each object on top of each other using layers in Photoshop. The result is what you see above.
News: Idealpad.com is now green.
Aug 12th
At IdealPad we run our website in a very “Green” hosting environment and therefore, in turn, we are running a Green website!
Our web hosting company 1&1 has partnered with the Bonneville Environmental Foundation (BEF) to offset 100% of the energy usage of their data center in Lenexa, Kansas by purchasing Renewable Energy Certificates (RECs). The majority of the RECs will be sourced from the Bowersock Mills and Power Company’s hydroelectric facility in Lawrence, Kansas. This hydroelectric facility is certified low impact by the Low Impact Hydro Institute (LIHI).
1&1’s renewable energy purchase for the facility is enough clean energy to power at least 300 U.S. homes for one year!
1&1 and BEF work in tandem with Green-e, the nation’s leading voluntary certification program for renewable energy, to power our data center with clean, renewable energy. Green-e certifies renewable energy that meets environmental and consumer protection standards that it developed in conjunction with leading environmental, energy and policy organizations. More >
Personal Project: Oil Painting Title “Dreamweaver”
Jul 15th
Title: “Dreamweaver” 1/1 Oil on canvas with gold and copper leafs 30 inches by 47 inches
Date: 7/15/2010, it is still wet!!!
About: This painting was created during a night that could not sleep because I had too much in my mind. I should be sleeping but I was not so I started to paint with little paint I had. If I was sleeping I would be dreaming about something similar to it because I had too much in my mind such as work, my worries, my problems, my happiness, and other thinngs. That’s why name it Dreamweaver each lines and colors represent things I was thinking or running through my mind that night. This painting is one of my favorite paintings, it has depth, quite colorful. It means something to me and it’s huge!!. TWHS
IdealPad created logo for Silicon Valley Pink Pages
Jun 18th
Project : Logo
Client : Pink Pages
Location : San Jose, CA
Idealpad was asked to donate our time and create a logo for a local business listing for Silicon Valley Pink Page. The result is as follow.
Final logo.……………………………..Other concept
URL : Facebook Pink Pages
IdealPad created logo for a Cool Swedish Restaurant & Lounge
Jun 11th
About the Project
- Brief Overview
- A Swedish restaurant that serves home cooked food. Hand rolled meatballs with mashed potato and brown sauce made from scratch.
- Brand Name
- Tre Kronor or 3 Kronor ( Means Three Crowns )
- Target Audience
- Young male and female from 21-35 year old
- Requirements
- Look and Feel: Both restaurant and lounge
With a touch of Swedish and not screaming it out.
Color: Blue and yellow( but should work with black and white as well) More >
Idealpad helped Jitana create their brand and product labels
May 18th
Project: Jitana’s logo and product labels
Client: Jitana
Location: San Jose, CA
Jitana is an online Natural Authentic Thai Cuisine with many products; such as Thai Red Curry, Thai Yellow Curry, Thai Green Curry and more. We were asked to create product labels for their line of ready to use curry sauces. Below are the results.
Send Patrick to WordCamp 2010
Apr 28th
Hi friends please help sending me to WordCamp 2010 at UCSF, this event is a donation based event and I am asking for your generosity. I am raising fund for this event and it is in 3 days. Thanks guys for sending me to this event.
Humor : Catch it from me if you dare.
Apr 14th
OMG This video is really funny, Japanese people are so creative and sometime strange.
Painting : Night Light 1/1
Apr 12th
Night Light
Oil on Canvas size 27×36 inches : March 2003
This painting was inspired by Vincent van Gogh : Starry Night. I am not sure where the painting is but I do remember giving to one of my friend. If you’ve seen this painting please contact me.
